Huangpu
Shanghai
China
【校友活动 – 上海】Prof. George Yip: Strategies for Innovation in China
2016-10-20 ICAAEC ImperialCollege校友会
Professor of Marketing and Strategy at Imperial College London, and former professor at University of Cambridge, George Yip will be in Shanghai this autumn. He has just published his new book and would be very happy to deliver a talk to alumni regarding “Strategies for innovation in China”.
The history-making development of the Chinese economy has entered a new phase. China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future.
Strategies for Innovation in China
This talk will explain this epic transformation and propose strategies for both Western and Chinese companies:
Why China has advantages for innovation both on the supply and the demand side
What is different about Chinese companies’ approach to innovation
How foreign companies are not simply transferring technology from advanced countries to China, but are creating technology locally—for China and the world.
How foreign companies can overcome the challenges of conducting innovation in China
What leadership and strategy lessons that foreign companies can learn from China
Professor Yip’s talk is based on a four-year programme of research and his new book, China’s Next Strategic Advantage: From Imitation to Innovation, The MIT Press, 2016 (Chinese edition by China CITIC Press, 2016).
Endorsements from the current or former CEOs of BP, Dow Chemical and DSM, and a Nobel Prize Winner in Economics. Reviewed in The Economist, July 9th 2016:
They show how technological disruptions, business model innovations, and the world’s most eager customers are coming together in this market to produce agile and inventive firms.
A very warm welcome to Professor George Yip! If you wish to talk with Yip, please do not hesitate to join us!!!
【Ticket】
Register & Pay by Oct 31th.
50 tickets available. This event is exclusive to Imperial, Cambridge & Oxford Alumni. Pre-registration is necessary.
(ICAAEC Member comes first. Click Read More to register.)
【Time & Venue】
19:30-21:30, Nov. 8th(Tuesday)
B1 Building F, SoHo 3Q, Bund SOHO, No.88 Second East Zhongshan Road
【Fee】
80RMB/person, for food & beverage.
Pay upon successful registration & email confirmation(Make sure your email address is correct)
【Agenda】
19:30-20:00: Check in
20:00-21:00: Prof. George Yip’s speech.
21:00-21:30: Networking
【Contact】
Jeff Yan, 13661836772,
junfei.yan10@alumni.imperial.ac.uk.
You can also find this event information on Imperial College Website @
http://www3.imperial.ac.uk/newsandeventspggrp/imperialcollege/alumni/internationalambassadorevents/event_18-10-2016-10-23-44
亲爱的校友们，还有三个月就到年底了，准备好双手迎接年终奖了吗 ?
帝国理工商学院营销和战略学教授叶恩华将来到上海，为校友们带来一场关于中国创新策略的精彩演讲，作为大家的年终充电。机会难得，有兴趣的校友千万不要错过哦！
中国的创新策略
中国经济的发展进入了一个新的历史性阶段。中国正在积极从模仿向创新进行战略转型。受国内需求和全球战略的推动，中国正逐步建立自己在技术创新方面的前沿地位。西方企业需要积极应对即将席卷西方市场的中国创新浪潮，而中国企业更需要了解创新对其未来发展的重要性。
本演讲将阐述这次历史性的转型，并提出西方和中国公司相应的应对战略：
为什么中国在供应和需求方面存在创新优势
中国企业的创新模式有何特点
外资企业为何不能简单地从发达国家向中国转移技术，而应该在中国本土进行创新
外资企业如何克服在中国进行创新的挑战
外资企业可以向中国汲取哪些领导和战略方面的经验教训
叶教授为校友们带来的演讲是基于叶教授四年的研究成果，以及最新著作——《中国的战略优势：从模仿到创新》，本书已由麻省理工学院出版社于2016年出版（中文版由中国中信出版社同年出版）。
英国石油公司、陶氏化学及帝斯曼公司的多位CEO，及一位诺贝尔经济学奖获得者共同为本书作序，《经济学人》于2016年7月9日发表书评：
“该书展示了技术突破，商业模式创新，以及全球最具热切渴望的客户如何合力创造出灵活且具有创造力的公司。”
【报名】
10月31日前注册报名并完成付费. 50名校友.
本次活动对象为帝国理工学院，剑桥大学，牛津大学校友。
必须提前注册，拒绝空降！
(ICAAEC 会员优先,点击 “阅读原文” 报名)
【时间地点】
11月8日（周二）晚 19:30-21:30
SoHo3Q,F楼B1层，上海市黄浦区中山东二路88号外滩Soho
【门票】
80元/人，含饮品及小食。
(通过审核后，根据邮件通知完成付费)
【活动日程】
19:30-20:00: 签到及校友交流
20:00-21:00: 叶恩华教授演讲
21:00-21:30: 自由交流
【联系人】
Jeff Yan (Imperial College), 13661836772,
junfei.yan10@alumni.imperial.ac.uk
George S. Yip
Professor of Marketing and Strategy, Imperial College Business School. Previously Professor of Strategy and Co-Director, Centre on China Innovation, China Europe International Business School in Shanghai; VP and Director of Research & Innovation, Capgemini Consulting; Dean, Rotterdam School of Management, Erasmus University; faculty at Harvard, UCLA, Cambridge and London business schools. Other books include Strategic Transformation, Managing Global Customers, Asian Advantage and Total Global Strategy.
叶恩华
帝国理工大学商学院营销与战略学教授。曾任上海中欧国际工商学院战略学教授与副主任；凯捷咨询公司副总裁，创新与研究部主管；伊拉斯姆斯大学鹿特丹管理学院院长；曾任教于哈佛大学、加州大学洛杉矶分校、剑桥大学及伦敦商学院。其著作涵盖战略转型，全球客户管理，亚洲优势及全球战略等诸多领域。
期待校友们的热情参与！
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